Over the years, I’ve tried countless products, including some of the most popular brands. While they worked to some extent, none compare to this product! It leaves my hair soft and touchable—no crunch at all—and provides incredible curl definition that lasts. Best of all, I use far less product than I used to, and it’s more affordable than my previous go-to options. Absolutely love this, and the curl custard is amazing too!

I bought this product for my little girl and I’m loving the results.
Her curls are soft, no more frizz and I can run my fingers through her hair as it’s not tangled.
I’m loving how her curls look these days. Best product. I am very happy.

Amazing product

I've been straightening my hair all the time to the point that everyone thinks I have naturally straight hair. I was definitely considering getting a straight perm...until I went to Superdrug and spotted your products. I don't know why they interested me - but they did - and I read the packaging, suddenly wanting to look after my curls, which I'd damaged so much. I brought your shampoo, conditioner and curl cream, using them when I got home. It had been so long since I had styled my curly hair so I had almost forgotten, but your products made it super easy. In that moment I loved my curls and started the journey to accept them, show love and care to them - which is what I'm now doing! I now love my curls all the time, never straighten them and are looking healthy already!! (Sorry for the long message!!!) Thank you soooo much xx

I took the kids away and only remembered to bring this, it was grea. used the hotel shampoo and conditioner which i was dreading but then used this after and it sorted everything out after the wash and helped to style it