My 20s was also a decade that saw me diagnosed with endometriosis, and by my early 30’s, around the time that I worked as a host on the Xtra Factor, I had not only a breast lump removed but also a large fibroid which was the size of a grapefruit. It was then that I went on a mission to clean up my life and in particular my hair and beauty products as I started to learn that the ingredients in toxic personal care products, which fill our shop shelves can be harmful to your future health and have been proven to wreak havoc with your hormones. 

Fast forward to the 2020 lockdown when all the salons were closed and I finally went on a journey to embrace my natural curls. I was also pregnant so I set about looking for the cleanest products that I could find. However mostly what I discovered was “clean” products were ineffective OR  high performing products which were just as high in toxins. After my babies Summer and Bonnie were born, I knew I wanted to create a different narrative than what I’d grown up with.  Products that would bring out the best in curly and textured hair, promoting pride in our God given blessings but formulated in a way that were safer than what was on the market, whilst being highly effective.